The BELL name has always been synonymous with high quality and safety.
More world champions have worn a Bell than all other brands combined.
From Grand Prix racing to Cross and Moto GP competitions, BELL helmets have played a vital role in protecting sportsmen for nearly 50 years.
BELL began as a small auto parts store in a suburb of Los Angeles. Growing under the benevolent leadership of Roy Richter, Bell became a leader in safety equipment for auto racing and motorcycling.
His commitment to creating great products through a close connection with the sport, along with his trust of and care for the people who worked for him, turned Bell from a one-man operation into a multi-million dollar enterprise; his legacy lives on today in BELL’s commitment to RACING, QUALITY and INNOVATION.
Today we work on the design in order to keep fresh the unique Bell style without being attracted by the fluctuating fashions.